A homegrown bakery, baked into a brand.
Pirajee’s
The Plug
February 6, 2025
Pirajee’s started as a cozy neighborhood bakery with ambitions bigger than its kitchen. Their cakes and café vibes were loved locally, but their digital presence needed the same warmth and flavor.
We cooked up a brand identity that felt as inviting as their bakes. From launching their Instagram with a drool-worthy grid to curating original photography and campaigns for festivals, we made Pirajee’s impossible to scroll past. Every post, caption, and story was crafted to feel homely yet premium, ensuring they stood out in a crowded F&B market.
We built seasonal campaigns around Valentine’s, Christmas, and Raksha Bandhan that turned followers into footfalls. Add consistent local SEO tactics, customer engagement strategies, and an eye for aesthetics, and Pirajee’s grew from “the local bakery” to a beloved premium café brand.
Now, their digital presence rises as fresh as their bakes.
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